HOW FIRST & FOREMOST IS DIFFERENT

There are more than 76,000 supplementation products on the market — that’s a lot. But a lot of them aren’t any good — they take a patchwork approach to covering nutrient needs, or they give you too much or too little, or they’re full of contraindications. Sometimes they overpromise and underdeliver, claiming to “personalize” supplements when the science just doesn’t support that approach. Nothing is comprehensive, and sometimes you just end up with what skeptics call "expensive pee."

Not anymore. Meet First & Foremost, a patent-pending, science-backed supplement program that delivers the right nutrients in the right dosage at the right time. It's patent-pending because it's a new approach — learn more about what makes our program more comprehensive and bioavailable than other multivitamin program.

F&F IS DESIGNED BY REGISTERED DIETITIANS

We’re dietitians who couldn’t stomach recommending supplements that don’t do their job. So we set out to create a program to believe in, one that offers the right amount of all the nutrients we all need every day, in a program that complements — or you might say, supplements — your daily diet. 

We’re not celebrities, influencers or salespeople — we’re registered dietitians who wanted a different approach for ourselves and for health-minded consumers.

CHAT WITH OUR DIETITIANS

WITH THE 26 NUTRIENTS YOU REALLY NEED

Calcium, vitamin D and potassium are nutrients of public health concern, and 10 million Americans are iron-deficient. Meanwhile, Americans tend to overconsume salt, eliminating the need to supplement sodium and chloride. Of the 30 essential nutrients, we provide the 26 you really should supplement.

THE 26 NUTRIENTS

3 DAYPARTS FOR BIOAVAILABILITY

Our dayparted program means we could pair friends and separate "foes." Avoiding these antagonistic combos delivers the best biovailability. For instance:

Magnesium & Calcium: These minerals compete with each other for intestinal absorption whenever an excess of either is present in the gastrointestinal tract. That's why we split calcium into all 3 occasions throughout the day (also because calcium is best absorbed in doses <500mg).

Vitamin A & Vitamin E vs. Vitamin K: In excess, A & E interfere with K’s absorption. That’s why we have E in the morning, A in the afternoon, and K at night.

HOW WE SEPARATED NUTRIENTS

DOSED TO MEET YOUR RDA (NO MORE 300% DV OR KIDNEY STRESS)

Too many supplements — especially single-nutrient ones — provide too much of a nutrient, often more than our body can process. Not only is that a waste of money, but it can also be dangerous. While many people worry about a nutrient deficiency, exceeding the upper limit can put undue stress on your kidneys, and can sometimes be fatal.

Fat-soluble vitamins A, D, E and K and minerals such as magnesium, iron and potassium pose the biggest risk, while excessive calcium (hypercalcemia) can lead to kidney stones and cardiac arrhythmia. 

Here, we’re guided by RDA, because we believe a supplement should be supplemental to your diet.

AND NO MORE DIY, PIECEMEAL PROGRAMMING

Many supplementers piece together their own programs. Trying to figure out when to take calcium and magnesium and fat-solubles and water-solubles — and how much of each — can be a complicated task.

We did the thinking for you, offering the 26 essential nutrients you really need, in a sensible dosage so that it complements your diet and provides a strong foundation.

A COMPREHENSIVE PROGRAM

RIGHT NUTRIENTS. RIGHT DOSAGE. RIGHT TIMING.

It’s a new day for supplementation.

FAQ

More questions? Find answers on our FAQs page.